Transforming Data into Knowledge

For the last five years, Knowledge4You Corporation has been providing an impressive list of blue chip customers with web-based applications and advanced business intelligence solutions. Now, with WebHarvest4You™ we have developed a solution that closes the gap between what you know of your customers' behaviors and preferences on and off the web, answering questions like:

	What is the typical behavior of a new visitor / existing customer on my site?
	How can I induce visitors to complete transactions and increase conversion?
	Which sections are session killers and how can I reduce the abandon rate?
	Which Web pages are the most popular and generate the greatest revenue?
	What products are selling to which customer segments?
	What is the expected transaction volume for next week, month, quarter?

WebHarvest4You™ does this by first capturing data from your web site from three sources: web server log files, the client browser and the application server. By employing scripts and data tagging specifically developed for web-based applications, this data captured from your web site undergoes a transformation into a user-defined structure that will facilitate reporting and analytics. This process is commonly known as data Webhousing.

With Knowledge4You's years of experience in data Webhousing, you're getting the most complete web analytics solution with WebHarvest4You™. By employing advanced data modeling with Erwin CASE tools and then applying Ralph Kimball methodologies to build data marts, WebHarvest4You™ can tell you what your customers are doing on your web site, how they got to your site, what pages they visit most, what loops they are getting trapped in, etc.

Once the data from your web site has been properly Web housed, WebHarvest4You™ employs proprietary OLAP and business intelligence tools, thereby eliminating the reliance on the costly third-party software normally associated with data warehousing projects. And WebHarvest4You™ reduces the effort to analyze web site activity from days to hours by providing customized dashboards that allow for the slicing and dicing of Web traffic data in ways that transform what was data only a web master could interpret into meaningful charts and graphs with full drill-down capabilities.

Once you can properly analyze your web traffic data, Knowledge4You can also bring data from other customer related systems into the WebHarvest4You™ for even more advanced analysis. Now you can take customer preferences and behavior patterns from across the enterprise to truly maximize the return on investment on your web site.