Do you know what's happening on your Web Site?

Everyday, the importance of the Internet to your business is increasing. For many businesses, it is the main conduit to its customers. For most other businesses, it's one of the marketing departments most important channels.

Whether your web site's primary purpose is information dissemination, e-commerce or customer self-service, there is a significant investment required to develop and maintain your on-line presence. And if your web site is not properly tuned and does not reflect all you know about your customers' behavior and preferences, you are at risk of losing business you didn't even know you could have had.

Yet for most organizations, the measurement of the return on investment from their web site is probably still in its infancy. Whatever web analytics you may now be performing, they are likely just simple traffic statistics from web server log files. You may also have some data captured from your customer's browser. But this data is often in arcane technical terms that only web masters can understand, which means that the effort required to pull it together for any kind of meaningful analysis is usually measured in days and weeks.